Here is a typical scenario. You’re an event professional who has been enjoying social media for a while. You see the value of using Twitter, Facebook, LinkedIn, YouTube etc to offer a better event experience.
You completely believe in the power of serendipity. You may have experienced the viral nature of the tool and praise those brands who took the challenge a while ago.
You go to work and your thought number one is: I know social can bring value to my event, we have to do it.
The only obstacle is your stubborn boss.